This blog entry will be a posting from AMSOIL’s technical development VP – Dan Peterson. Dan is one of the people behind the exciting direction AMSOIL is taking in the enthusiast market.

Dan Peterson - AMSOIL Technical Development
AMSOIL’s Dan Peterson.

AMSOIL is a very fortunate company as we have many loyal customers. I can only guess at all the reasons why people keep coming back to AMSOIL. Maybe it is because they
like the outstanding service they get from their AMSOIL Dealers. Or maybe it is due to the range of products or the personal, hometown service they receive from AMSOIL corporate. It could also have something to do with the commitment from AMSOIL
to always provide the best value available anywhere. When you buy AMSOIL products, you know you are always going to get the best. I am happy that we provide a combination
of reasons for customers to come back again and again. You can call me old-fashioned or naive, but I think people keep coming back because AMSOIL stands apart from this world full of gimmicks, get-rich-quick schemes and heretoday, gone-tomorrow unbelievable
claims. AMSOIL is simply devoted to delivering the best value possible, day in and day out. I would like to have a list of AMSOIL-like companies so I wouldn’t have to search around for who makes the best stuff and who I can count on for the long term.

Since I am the technology guy, I would like to focus on the value that we strive to build into new and reformulated products. Customers buy products based on their perception of the value they will receive from a product and how the product’s benefits compare to the
product’s cost. And there are a lot of choices out there, so your proposition has to continually be better than the next guy’s or you won’t stay in business. So how do we go about continually building new value into AMSOIL products? It starts with Al’s commitment to be the best. This does not mean that we have only one motor oil and it is the best in the world; it means that whether it is OE, XL, European Car Formula or Signature Series, we are committed to being the best in that category. When someone
chooses an AMSOIL product, that customer can be confident it provides the best value possible.

So what special skills do we have that allow us to continually create the best value in each category? Can’t anyone do this? Well, I didn’t grow up in the big city, but it seems to me
that if you are always striving to meet only the minimum requirements while making the most money possible, you get pretty good at making the most money possible on products that barely meet the minimum technical requirements. It is very different at AMSOIL. We are never going to have the cheapest products on the market, and that’s a good thing when you are counting on a thin film of oil to keep your $40,000 new car running
for the next 15 years. We start with a different challenge: How do we make products that significantly exceed technical requirements at a price point that customers can afford.
If you start with this challenge in mind, you get pretty good at making products that significantly exceed minimum technical requirements at an affordable price.

By always pushing the limits of what can be done technically, we can break barriers and build new value into products that couldn’t be done if we focused solely on cost optimization. One of these new plateaus was recently reached at AMSOIL with the first successful double-length sequence IIIG test.
This is an engine test used for API licensing. It runs in a very severe set of conditions, including high oil temperatures and exhaust gas contamination for 100 hours. It tests
the ability of the motor oil to resist thickening and keep the engine clean. Our Signature Series 5W-30 product was tested in a planned double-length test (200 hours) to see if it could reach this summit. Not only did it pass, it did so with flying colors. You can expect to see the results from this test in the very near future. We do not know of a commercially available motor oil that has ever reached this mark. Not that they would be striving toward this goal if they are continually getting really good at making more money by meeting the minimum requirements.

Note – Since Mr. Peterson wrote this the Sequence IIIG test has been published. You can see the results by following this AMSOIL Technical Test Link to the 5W-30 Signature Series Test – OR see all the recent published performance tests using this link.

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