It’s dirt bike season. Motorcycle season. Boat season. ATV season. Weekend season. The giddy anticipation of Summer. Sunshine. Your favorite malted beverage. Blue skies and puffy clouds.

From Friday afternoon at 5:00 until somber Sunday evening, when Monday morning looms like the first day of school and the thought of your work calendar chokes off the shine of the weekend – until then, you play. And your motorized toys do your bidding.

Accordingly, when it comes time to perform maintenance, you treat your toys like the loyal friends they’ve always been by upgrading to only the best aftermarket parts, filters and lubricants.

But, when the Monday sun comes up, your dedication to giving your vehicles only the best protection may vanish along with the weekend. Yet, without the car or truck you climb into every Monday morning, you wouldn’t get to the very place that pays you to live for the weekend.

How about some love for your everyday driver? The one that gets you where you need to be. The one that helps you pay for your play.

At AMSOIL, we get the devotion you have for your toys. But we think everyone should show their daily driver the same love.

We all own an Everyday Driver

In that vein, we’ve partnered with The Velocity Channel and the Everyday Driver series as a way of underscoring to the red-blooded enthusiast who spends Saturday nights tearing up the dirt track the importance of treating and maintaining his everyday vehicle with the same tender loving care gushed upon his weekend recreational vehicles.

Despite its intentionally vanilla-ized title, the Everyday Driver series is not exactly in soccer-mom minivan territory. The show is co-hosted by Paul Schmucker and Todd Deeken, veteran car guys with tons of combined experience writing, talking and producing videos about cars, including the feature film, 50 Years of the 911, a Velocity Channel favorite.

The format of the show is fast-paced and conversational. The hosts show off their favorite models, walking viewers through the respective bells and whistles, offering performance tips and pointing out idiosyncrasies along the way, like contractors on a home-improvement show covering the finer points of PEX tubing or low-E windows. But it’s cars, not houses. You get the picture.

This season’s lineup of cars-to-be-covered includes Mustangs, Miatas – all four generations – the Focus RS, BMW M2, Porsche Cayman, Alfa Romeo 4C and so on. So, no Lambos. But no Tauruses, either.

As of this writing, three episodes have run. Catch it Saturday mornings at 7:30 CST on Velocity.

Then, when it’s over, head out to your garage and show your everyday driver some love and respect by upgrading to AMSOIL protection and performance.